Urban Authentic, a Los Angeles based music company that offers cutting-edge music for use in film, television, advertising and interactive media, features Phashara on a song entitled “Still Dreamin”.

The song is a result of a collaborative idea presented by Jorge Corante, multi-platinum record producer ,film composer and founder of Urban Authentic. While Jorge lends his musical expertise as the foundation of the production, Phashara assists Kebyar (International multi-platinum singer/rapper song writer) with spitting verses that depict modern day blues in an urban setting.

Kebyar (International multi-platinum singer/rapper song writer)

Jorge Corante (multi-platinum record producer ,film composer )

Head over and take a listen to the song on UrbanAuthentic.com

Nova Scotia, Canadas Hero Hill Blog gives thumbs up to Phashara & The Storybook Adventure. Read it here on Beatmonstas.com or click here to read it on HeroHill.com

Chicago MC Phashara is another good example of why it often pays to listen to random things we’re sent. I don’t know much about him, other than he’s an MC and producer who’s obviously influenced by hip hop’s golden age (the Slick Rick-ish title of Young World speaks to that), and he makes enjoyable music with a positive bent that I can appreciate. Chicago appears to be the new South, churning out plenty of blog-buzzworthy talent, but Phashara is proof that there’s even more talent then we’re hearing about through the cyber-grapevine. The James Brown grunts, big drums and strings of The Storm make it mighty addictive, so check for Phashara’s new album The Storybook Adventure if you like what you hear, I know I do.

Noble Dru ready and set to go with his new EP entitled No More Lies due to hit the streets on October 16th, 2008. Available on itunes, emusic.com, and amazon.com.

No More Lies” is Noble Dru’s debut solo offering. The digital EP is the first offering from the forthcoming full length CD entitled “Hell Is Here”. As a beatmaker, emcee and lyrical truth scientist Noble Dru puts all of his gifts in motion with No More Lies. With the assistance of fellow Chicago producer, Radius, Noble crafted the No More Lies B-side, No Time To Kill.

While on No More Lies Noble crafted not only the lyrics but he also blessed the beat and even the cutting. This EP also will included a bonus song “Get Back” with Noble Dru and fellow crew member Therapy spitting dagers at emcees. From the ominous chopped samples & break beats to the the sinister cuts and message laden lyrics, this project is the future of b-boy science.

The Storybook Adventure gets reviewed on Camp Lo Fi blog. Read more below or click here to go to the review on Camp Lo-Fi.

[blogger's note: i've been bumping this album for the past two months and can't believe that i'm just writing the review now. shame on me. time continues to be my greatest enemy, i suppose...]

Chicago-based MC/beatmaker Phashara has crafted a head-turning debut album, one that brings to mind voices from the genre’s golden age while still speaking to hip-hop’s present audience. A series of skits featuring children’s voices sets the tone for chapters to unfold, revealing words of guidance, wisdom, and caution. “Young World” provides sonic dap towards the next generation while “The Storm” examines the state of rap music, from the misguided minds participating in it to the uninformed pundits that rail against it. “Stop Frontin’” speaks on the deadly ramifications of being something other than yourself and “Bill Red” presents Phashara’s past as an open book, sharing his thoughts on an absentee father. The production is crisp and tight throughout the album, musically reflecting the vocal sentiments uttered. The lovestruck tone of “Cause U Fly” is accentuated by the circular, dizzying patterns of the backing track indicative of nervous energy. While moments of verbal bravado are clearly present, the storyteller holds center stage and it is within these narratives that Phashara wins over the listener. The Storybook Adventure is required reading for the ears and a bonafide page-turner for hip-hop junkies worldwide.

{macedonia}